Here's an example of an annotated YouTube film opening - now your films are complete you need to annotate in the same way - this should take you about an hour or so.
http://alleynsmedia-turnbull-walter.blogspot.co.uk/2011/03/evaluation-question-5.html
You have to explain how you've attempted to address your audience, make the film interesting for your audience and, using your feedback from your questionnaire, what parts of your film your audience like (and even dislike).
Annotating Youtube clips is relatively straightforward and is essential to you using different technologies to help you answer evaluation question 6, which is up next...