Evaluation question 4 is all about your understanding of film certification and how it applies to your film. You should also use feedback from your questionnaire to help show how the audience you intended to target are actually interested in your film.
Film surveys - You need to prepare a questionnaire/audience to watch the opening of your films and be prepared for feedback.
Your questionnaire needs to find out info about your target audiences film viewing habits and then have a couple of questions about your film.
12AC - Film showings on Friday lunchtime - 1.45.
12AB - Film showings on Monday lunchtime - 1.45.
We'll need about 10 people across your age range for each viewing.
Cut and paste this link to see some surveys from a few years ago...
http://alleynsmedia-turnbull-walter.blogspot.co.uk/2011/04/evaluation-question-4.html
In the initial stages of our planning we envisaged a very accessible film opening, specifically targeting an audience of those around 15-25, yet an older audience could also enjoy aspects of it. In terms of classification, we decided a 12 or 12A certificate would be suitable, due to the statement of the ‘bbfc’ website; “Works classified at these categories may upset children under 12 or contain material which many parents will find unsuitable for them”. Which seemed to address the opening well. The website further stated; “Moderate physical and psychological threat may be permitted, provided disturbing sequences are not frequent or sustained”, which is true with our opening as elusions to more adult themes are brief and subtle. For example, the sexual reference of the women letting the man in to her house is not overtly sinister and the weapon used in the final moments is never scene or ‘glamorised’, just the sound of a gunshot is heard. The classification also means that our opening could appeal to a family with children of around 12 and older who are looking for a compromise, in the sense that, they want something intellectually stimulating for the whole family.
A particular niche audience of action/ thriller enthusiasts would be likely to see our opening, however this is a broad term and would not amount to a cult following of action films such as, Spiderman or batman, which encapsulate all the comic book fans.
In order to confirm our initial perceptions of a suitable audience we took a survey, inviting friends and teachers of different ages and genders to give their opinions on our film. The surveys mainly reinforced our predictions. We largely asked people aged 15-24 (ideally our target audience) and a large majority said they would like to see the film in the cinema and made additional comments to say how the genre and style of film appealed to them. There appeared to be no gender split of our opening being favoured by a male audience, which surprised us and the research also confirmed that the film was found to be engaging- ridding initial doubts we had over the plot. Finally, many of the questionnaires showed a particular interest in the “several different characters of which I wanted to see more”, as stated by one person. There seemed to be a particular attraction amongst the test audience to our characters, confirming he success of our very ‘character driven’ piece, whereby we took the risk of not including much dialogue or confusing subplots.
Here's Jordan's information presented as a voiceover.
http://alleynsmedia-fyffe.blogspot.co.uk/2010/05/evaluation-question-4.html
