Watch the 25 min programme produced by Film Education and answer the questions below.
Production
How does a film start its journey to the screen?
What is a ‘package’?
What’s the role of the producer?
What drives the director?
What’s one of the main problems with ‘development money’ for potential investors?
What is a ‘pitch’?
What is a ‘treatment’?
What dictates the cost of a script?
Distribution
What is the main problem with distribution in this country?
What’s the great trick of marketing?
What determines the marketability of a film? When does it happen? What does it include?
What is the playability of a film?
What’s the first question that any film maker has to ask themselves?
What do marketing campaigns focus on?
What three techniques do distributors make use of to inform us about movies?
What is the most significant aspect of marketing after the opening weekend?
Exhibition
What is the importance of exhibitors?
How do cinemas play their part in the film journey?
What is the main target age range of cinema audiences and why?
What has encouraged the increase in cinema attendance since 1984?
How many people need to live within 20 mins drive of a 10 screen multiplex in order for it to be a viable business venture?
How are exhibitors attempting to differentiate?
How does a semi-independent cinema like the Ritzy attempt to stand out?
Do more cinema screens mean more choice? How did cinema audiences’ interpretation of ‘choice’ surprise the film industry in the late 1980s?
How does the location of a cinema affect the selection of films they exhibit?
