Thursday, 29 September 2011

Case Study - London to Brighton - How to sell a low-budget British film


Click on the title to go to the Film London 'Microwave' site aimed at helping inexperienced film-makers get their films made and distributed.

This short video shows you how a micro-budget movie can gain critical and commercial success with a carefully thought through distribution and marketing strategy.

Tuesday, 6 September 2011

Year 12 - Film Industry - How to make an intelligent blockbuster...

...and not alienate people

In this highly charged polemic, the Observer film writer and 5 Live critic tackles the big-budget producers for their cynical rejection of intelligent movies – and contempt for the ordinary cinemagoers who fill their pockets

Here are three absolute truths:

1. The world is round.
2. We are all going to die.
3. No one enjoyed Pirates of the Caribbean: At World's End.

Oh, I know loads of people paid to see POTC3 (as I believe it is known in the industry). And some of them may claim to have enjoyed it. But they didn't. Not really. They just think they did. As a film critic, an important part of my job is explaining to people why they haven't actually enjoyed a movie even if they think they have. In the case of POTC3, the explanation is very simple.

It's called "diminished expectations".

Click on the link to find out more...