Careers in the Media
To understand the workings of media institutions we need to get an understanding of the changing nature of employment and careers in the various media industries.
Skillset is the industry body which ‘supports skills and training for people and businesses to ensure the UK creative media industries maintain their world class position.’
http://www.skillset.org/
Make a note of the instructions before clicking on the link below.
Open up the 2006 Skillset Employment Census and go to pages 4 & 5 - PART ONE EXECUTIVE SUMMARY.
http://www.skillset.org/research/article_5136_1.asp
TASK – answer these questions…
1. What’s happened with employment on terrestrial TV?
2. What does this suggest about the traditional TV industry?
3. What’s happening in the interactive media sector?
4. Where is the industry predominantly based?
5. What’s the proportion of women working in the media? Where do most women work?
In Skillset’s ‘Survey of the Audio Visual Industries' Workforce 2005’ it revealed that since 1990, more women have entered the industry than men, and more black or ethnic minorities have entered the industry than whites.
In a similar survey from 2003 it revealed that just under two-thirds of people working in the media are under 35, two-thirds of all people working in the media have a degree and a quarter of those have a degree in media. Only 46% of those working in the media earn over £30,000 a year.
6. What does this suggest about the media industry?
7. What does it suggest about media representation?
