Institutions and Audiences
Convergence
Definition again - Hardware and software coming together across media, and companies coming together across similar boundaries. This makes the distinction between different types of media and different media industries increasingly dubious.
1. Converging technologies – e.g your mobile ‘phone…
So what can the iphone do?
Make a list of the features…
http://www.apple.com/iphone/
2. Converging media industries
News Corporation produce and distribute across several media. Find examples of their multinational media presence.
http://www.newscorp.com/
(Luhrs quote)
We no longer live in a media world where TV, videogames, films, newspapers, radio, magazines and music exist separately.
For this reason it is essential that you become aware of the impact of convergence on the film industry.
