Monday 1 December 2008

Case Study - This is England

Budget - £1,500,000 (estimated)

Production UK
http://www.optimumreleasing.com/
http://www.warpfilms.com/#page=HomePage
http://ftvdb.bfi.org.uk/sift/organisation/159502
http://www.em-media.org.uk/pages/home
http://www.channel4.com/film/
http://screenyorkshire.co.uk/
http://www.ukfilmcouncil.org.uk/




Distributors
http://www.ifcfilms.com/ - Distributor USA - Theatrical

http://www.optimumreleasing.com/ - UK cinema distributor

DVD Distribution
http://www.netflix.com/ - Netflix is the largest online DVD rental service, offering flat rate rental-by-mail and online streaming to customers in the United States. Established in 1997 it has amassed a collection of 100,000 titles and approximately 8.2 million subscribers.
Red Envelope – distributor DVD USA - http://www.wired.com/wired/archive/14.09/netflix.html

Websites
http://www.filmeducation.org/thisisengland/flash_index.html

http://www.imdb.com/title/tt0480025/

http://www.thisisenglandmovie.co.uk/

http://www.boxofficemojo.com/movies/?id=thisisengland.htm

http://www.eyeforfilm.co.uk/feature.php?id=336

http://www.guardian.co.uk/film/2007/apr/27/drama2

http://www.shanemeadows.co.uk/

http://www.futuremovies.co.uk/filmmaking.asp?ID=203

http://www.guardian.co.uk/film/filmblog/2007/apr/23/an18forthisisenglandthis

http://popwatch.ew.com/popwatch/2008/05/shabe-meadows-q.html

SHORT ESSAY QUESTION - to be completed by this Thursday 4th December

Using 'This is England' and 'Quantum of Solace' and 'The Blair Witch Project' as specific examples and any of the other case studies to fill in details, how do filmmakers use new technologies to help attract an audience to their films?

Think about the kind of website that's been designed for 'This is England' - who is it likely to appeal to? Why?

Think about the James Bond site from my earlier post - what different things does it offer to attract an audience? Based on the website - who do you think the audience might be?


How has the internet changed the way films are marketed? Think about 'The Blair Witch Project' (1999) Look at the comments and examples from some of these websites:

http://www.blairwitch.com/

http://en.wikipedia.org/wiki/The_Blair_Witch_Project

http://archive.salon.com/tech/feature/1999/07/16/blair_marketing/

http://www.cnn.com/SHOWBIZ/Movies/9907/27/blair.witch/

http://www.mischiefmarketing.com/witch/

http://findarticles.com/p/articles/mi_m0BDW/is_36_40/ai_56023086

You might want to look up what 'viral marketing' is!

Sorry I'm not in this morning...